You can take the girl away from the ferries, but never the ferries away from the girl! I have 20 years of experience of the Travel Retail and Duty Free business, first by working onboard the ferries on the Baltic Sea and then for the last eight years for an importer. On the ferries I have worked in all departments except the engine room, but quickly found out that my strengths lay in sales and social communication. When one's passions are wine and travelling, the Travel Retail department is the perfect place for me! At Bornicon & Salming I am the main key contact and brand manager when it comes to Travel Retail. My goal is to make sure that our products can be found in the shops and restaurants on all the ferries on the Baltic Sea. I also make sure that the crew knows our products and by executing staff trainings I give them the keys to sell them to the millions of passengers who travel on the ships every year. When needed, I help the rest of my team in other business tasks, like in restaurant sales and at fairs.

It's great to be back in business and to be a member of such a professional team! 

I am a retail-focused expert with experience in Marketing and Sales, Product Development and Business Development. I have fifteen years of work experience within the retail and FMCG industry and have previously worked both in a brewery as well as for alcoholic beverage companies for longer periods – leaving the HoReCa area very familiar to me. My goal is to build strong customer relationships, implement innovative products and services in order to improve the client experience and increase profitability for our customers.

I hope to meet you soon and make great deals together! 


I have 20 years of work experience of international alcohol importing companies and can proudly say that I wouldn't change a day out of it. It's a rapid field, with both joyful people and extraordinary products. The alcohol business is quickly developing alongside the modern, global world. My strong side is customer service, and I have experience in both HoReCa and Alko sales. I'm competent in sales, marketing, logistics and coordination. At Bornicon & Salming my main focus will be working with Alko,  but I am very happy that I will have the possibility to expand my knowledge to the travel retail and the retailstore field. The team also seem to be superb!

I am hungry for new experiences, challenges and knowledge. At Bornicon & Salming I support marketing and sales efforts, maintain the company social media and additionally assist my co-workers with any tasks they need help with. My previous experiences, working for different PR and marketing agencies have allowed me to grow a lot. I have gotten a close in-look in the world of PR as well as developed my communications skills and became familiar with the process of creating campaigns and solutions for companies These experiences have allowed me to developed my creative thinking and thought me to always look at things from as many angles as possible.

I’m Bornicon & Salming’s newest summer employee. My tasks include sales support both to travel retail chains and grocery stores. From my previous work experience I’ve gained a thorough understanding of customers and customer service in general, which I am certain that will guide me through my tasks at Bornicon & Salming. I am looking forward to the upcoming summer and to what it will bring to me personally.

Wine runs in my vains. Thirty years behind of tasted wines, many travels and great experiences in the beverage business. From those I live. I still travel every now and then and taste new vintages. Mostly I do my trips to the Mediterranean countries and France, especially to Bordeaux where the Sichel family is and my second "home" at Château Angludet in Margaux. The fresh whites from Austria and their upcoming trendy reds are also close to my heart amongst many many others, not to forget Champagne. Different cultures, my many experiences from different countries comes along with me wherever I go. These experiences and stories I’m willing to share in different tasting and cooking sessions whenever it is possible. See you soon and lets share our thoughts!